Creative Designer and Graphic Design
Consultant
About
Based in Japan, I am deeply interested in art and design, with a strong passion for visual communication. My main focus lies in layout design and grid systems, where I enjoy exploring structure, balance, and clarity. Through my work, I aim to create thoughtful, well-organized visual outcomes that effectively communicate ideas while maintaining strong aesthetic value.
Expertise
Graphic Design
Publication and Print Design
Layout Design
Grid Systems
Design Thinking
Brand Identity Design
Advertising Design System
Art Direction
Signage & Architectural Graphic Design
HAKU Brand
Branding and Website Design
HAKU was born from a simple wish to care for the people we love. We create gentle yet effective home care products using organic and natural extracts, carefully selected and certified to meet Japanese safety standards. Safe for children, pets, and the environment, our biodegradable formulas and recyclable packaging reflect our commitment to a cleaner, healthier home for everyone. By choosing HAKU, you choose purity, protection, and holistic well-being.
Year
2022
URL
Chiangmai Thai Restaurant
Branding and Website Design
Chiang Mai Thai Restaurant offers authentic traditional Thai cuisine, conveniently located about a 3-minute walk from Chūō-Rinkan Station in Yamato City. Inspired by the concept of a Thai art museum, the restaurant features unique Thai-style decorations that create an inviting atmosphere. Our kitchen is led by a Thai chef with over 10 years of experience, ensuring genuine flavors and high-quality dishes.
Year
2025
URL
Branding Identity Design
Cadson Cafe & Bar is a Thai street food restaurant open from morning to midnight. Serving local flavors, café drinks, and bar service, it offers a relaxed atmosphere where visitors enjoy authentic Thai food and a homey bar vibe all in one place, any time of day.
Year
2023
Location
Tokyo, Japan
Visual Communication Design
During my two years at Tokyo Designer College (2023–2025), I studied UI/UX design, visual communication, and human-centred design principles. My coursework covered typography, layout composition, colour theory, and interaction design, informed by Japan's strong tradition of precision and minimalist aesthetics. Projects ranged from branding and print to digital product interfaces.
Year
Location
2023-2025
2023–2025
Location
Tokyo, Japan
Year
01.
Layout and Grid Design
I build visual structure through precise grid systems and layout logic. I create clarity, rhythm, and balance across magazines, books, and brand materials. Every column, margin, and baseline is intentional.
02.
Brand identity and Visual systems
I design cohesive visual identities from logos and colour systems to brand guidelines and templates. Clients include real estate groups, F&B businesses, and corporate organisations in Thailand and Japan.
03.
Print and Publication Design
From concept to print-ready files, I manage the full production workflow for books, catalogues, posters, packaging, and signage. I have hands-on experience coordinating directly with printers in both Thai and Japanese environments.
04.
Creative Direction and Campaigns
I lead projects from brief to execution, developing visual concepts for advertising campaigns, exhibitions, retail events, and spatial experiences. I bring both art direction and hands-on design production to every project.
about
Where Structure Meets Intention
studiohutto is the practice of Vanicha Srathongoil, a graphic designer and creative director based in Japan. Specialising in layout, grid systems, and visual identity, her work spans print and digital: magazines, books, brand campaigns, and spatial experiences. She leads projects from concept to execution, crafting visual systems that communicate with clarity and purpose. Design, to her, is a tool to shape experiences and elevate everyday life.